Tate Roda-Munar

Multidisciplinary designer and visual storyteller crafting engaging digital
and print experiences. Based in Los Angeles.

Connect with me

Seed

(2023–2025)

A collection of digital ad campaigns I created for Seed Health. These ads, which include statics, carousels, and videos, balance brand vision with performance metrics.

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Hourglass Phantom Glossy Balm

(2022)

Phantom Glossy Balm is an innovative 3-in-1 hybrid that hydrates like a lip balm, plumps for fuller-looking lips, and delivers the high-shine finish of a lip gloss. With the launch of Phantom Glossy Balm, I was responsible for designing emails and assets for Instagram Stories that highlighted its unique features and benefits.

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Hourglass Voyeur Gel Eyeliner

(2022)

Voyeur Gel Eyeliner delivers high-impact, waterproof color with a smooth glide and 12-hour wear, resisting smudging, bleeding, or fading. I designed emails and Instagram Story assets to showcase its performance and versatility.

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Hourglass Vanish Airbrush Primer

(2022)

Vanish Airbrush Primer is a translucent primer that smooths skin, controls shine, and extends makeup wear with a blurred, airbrushed finish. I designed emails and the product landing page for its launch.

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Hourglass Curator Eyeshadow

(2021)

Curator Eyeshadow is a customizable, vegan collection of 40 pigment-rich shades in refillable packaging, offering four finishes for endless looks. As part of this groundbreaking launch, I designed emails and a that showcased the product’s versatility and sustainability.

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Hourglass Unrestricted Brow

(2019)

With the launch of the Arch Brow Micro Pencil, we developed a campaign designed to build brand awareness and establish a strong presence in the market. The result was a cohesive product campaign spanning across multiple channels, including print, an out-of-home campaign, digital, and social media platforms.

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Hourglass x NHRP

(2019)

This ultra-soft, limited-edition sweatshirt features an embroidered Hourglass symbol, signifying our commitment to cruelty-free beauty. All profits supported the Nonhuman Rights Project, the only U.S. civil rights group fighting for legal rights for nonhuman animals.

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TRUWOMEN

(2018)

Inspired by indulgent desserts and a love for plant-based ingredients, TRUWOMEN makes bars that are as delicious as they are nutritious. Free from dairy, soy, gluten, GMOs, and sugar alcohols, their snacks don’t compromise on taste. Looking to refresh their brand, they teamed up with Hecho Studios to create packaging that brings their bold, irresistible flavors to life.

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Archive

(2015-2019)

An collection of past projects, experiments, and illustrations.

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©2025